NURU | Art Direction · Campaign · Concept

THE BRIEF. NURU is a concept fragrance brand I created around a single idea: scent as the closest thing we have to a heartbeat. I wanted to design a men's fragrance that felt less like a product and more like an object of emotion something intimate, powerful, and worn close to the body. So I built the identity around a sculpted, heart-shaped bottle and an art direction rooted in the cosmos: deep blacks, starlight, and a lone moon to frame the fragrance as something elemental and eternal. Every visual was directed to feel quiet but magnetic, positioning NURU as a scent that speaks to feeling over noise. Visuals directed and produced by me using 3D and AI-generated tools.

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