Timberland

Timberland had one of the most culturally loaded silhouettes in footwear history, worn by everyone from construction workers to hip-hop icons, but its brand language rarely reflected that weight. This was a self-initiated editorial lookbook designed to close that gap. The creative decision was to treat the boot not as a product but as a cultural artifact, building a print-ready magazine in InDesign that moved between fashion photography, archival references, and bold editorial typography. The goal wasn't to redesign Timberland. It was to show what their storytelling could feel like if it caught up to what the culture already knew about them.